When Aidan Bissett dropped his new single, it was too much to handle—literally. It was everywhere: my TikTok feed during my nightly scroll, my Instagram algorithm in the morning, and basically every screen I looked at in between. It felt like he was inescapable, his marketing team clearly working overtime to push the rising artist into fresh territory, giving the world a glimpse into the 23-year-old’s newest explorations of life, love, and loss.
And to be honest, it worked.
I’d never heard of Aidan Bissett before, but when the ridiculously catchy hook of “2 much 2 handle” kept looping on my For You Page, I gave in. One tap turned into a rabbit hole—listening to the full track, skimming through his discography, and wondering how I’d missed him until now. The song’s sleek production, paired with Bissett’s emotionally-charged vocals, hit that sweet spot between indie-pop polish and raw vulnerability. It’s the kind of track that lingers, equal parts heartbreak anthem and summer hit.
What makes “2 much 2 handle” stand out isn’t just its infectious sound, but the way Bissett manages to say something real without trying too hard. In a time when artists often rely on spectacle, he leans into sincerity. Young love is formative, fleeting, and phenomenal in a way that feels like the world is simultaneously crashing and starting anew, and Bissett perfectly captures the adolescent angst of love and loss – and maybe that’s why it’s resonating with so many people; not just because it’s catchy, but because it feels authentic in a time when so little feels genuine.
His new album, Shut Up and Love Me, releases July 25, and if this is just the beginning of Bissett’s next chapter, it might be too much to handle—in the best way possible.
To hear “2 much 2 handle” live, visit https://store.aidanbissett.com/pages/tour
Nicole Speros holds a Bachelor’s degree in Communications & Media Studies and is currently diving deeper into the industry at Berklee College of Music, where she’s studying Music Business. A passionate storyteller with an eye for what’s next, Nicole brings a sharp, curious voice to her work as a music journalist. She covers emerging artists, shifting trends, and the ever-evolving intersection of music and media—with a focus on authenticity, accessibility, and the songs that connect us all.
She’s an active member of GRAMMY U/The Recording Academy and Women in Music, always looking for ways to support and amplify voices in the industry. When she’s not in class or writing, you’ll probably find her stage-side at a local Boston show or hopping on a plane for her next adventure.