If you’re reading this, you’re in Group 7.
The viral trend, started by singer Sophia James, took TikTok by storm last month – leaving “elite” fans to see the seventh video in a series of promotional posts for her latest single “So Unfair.” There’s nothing spectacular about the video; James herself said the posts were simply an experiment to see which video reached fans’ feeds first. “In the experiment, Sophia posted 7 TikTok videos to see which promo video for “So Unfair” would be the most successful and Video 7 exceeded all expectations, racking up 85M views, over 9M likes and creating a cultural firestorm,” noted a recent press release. The simplicity struck a chord with fans, leading to coverage from the likes of Good Morning America, TODAY, and the New York Times.
Group 7 is continuing to grow. On November 26, James released the music video for the viral track. Attempting to navigate the troubles of young love, the singer is trying to make lemonade out of lemons – literally. In the video, featuring James alongside dancers Clara Ungaro and Emma Carter, she’s caught in classic worst-case scenarios: a torrential downpour, lost at sea, and a desolate waiting room with not-so-great results. She’s fighting the dancers, fighting the elements, and fighting herself, attempting to answer the age-old question: how do you move on when there was nothing real to move on from?
The song matches the video’s plot line perfectly; throughout the track, Sophia is stuck in a metaphorical waiting room, dying as she waits for her lover’s emotions to finally match hers. “I’m on the record, but you put me on the B side, I want forever but you only want the meantime, I get the feeling that you don′t even care, it’s so unfair, it′s so unfair,” she sings, begging for more than just the scraps of the love she’s being given. In “So Unfair,” James proves she understands what it’s like to give more than you get – and she isn’t afraid to be vulnerable and honest, even if the outcome is so unfair.
Featured Photo Credit: Stephanie Saias
Nicole Speros holds a Bachelor’s degree in Communications & Media Studies and is currently diving deeper into the industry at Berklee College of Music, where she’s studying Music Business. A passionate storyteller with an eye for what’s next, Nicole brings a sharp, curious voice to her work as a music journalist. She covers emerging artists, shifting trends, and the ever-evolving intersection of music and media—with a focus on authenticity, accessibility, and the songs that connect us all.
She’s an active member of GRAMMY U/The Recording Academy and Women in Music, always looking for ways to support and amplify voices in the industry. When she’s not in class or writing, you’ll probably find her stage-side at a local Boston show or hopping on a plane for her next adventure.