After a decade-spanning ride through the entertainment industry, Grammy-nominated pop powerhouse Demi Lovato has come to one conclusion: It’s Not That Deep.
Her ninth studio album, It’s Not That Deep, is the perfect combination of club classics and cultivated confidence; it’s here, in the pulsing euphoria of the dance floor, where Lovato shines brighter than ever before.
In past works, Lovato’s vocals speak – or sing – for themselves; there’s no denying she sits amongst the top performers in the industry, with hits like “Sorry Not Sorry” and “Skyscraper” filling her discography. Her lyrics, typically teeming with truth, spill into the track like you’re reading straight from her diary, sucked into her innermost thoughts and joining her on her current journey. But here, under the pulsing lights and synthetic beats, fans are able to join the singer on the dance floor as she enters a phase in her career embodied by pure fun rather than refinement. “This album represents an exciting chapter for me which has been filled with joy, freedom and lightness. Creating this album was the most fun I’ve ever had in the studio. Zhone is an incredible collaborator and it was so effortless working together to create a genuinely fun, celebratory album that is true to where I am now,” Lovato said in a recent press release. “It’s Not That Deep is about letting go of inhibitions and bringing out the carefree energy that lives in all of us and makes us want to dance all night long. I’m so excited for you all to finally dance with me.”
This album, as well as Taylor Swift’s “The Life of A Showgirl,” prove that the girls of present-day pop are in their blissful eras; they’ve had their breakups, their make-ups, their losses and their lowest lows – but, in their 2025 releases, they are letting go. Here, in a time period when everyone is trying to swim through a muddled sea of critics and chaos, Lovato proves it’s okay to just let loose and free yourself of the worries that bind you. It’s here, for these 33 minutes, that it truly is not that deep.
Featured Photo Credit: Jane Dylan Cody