Featured Photo Credit: Maddie Provost
Since 2017, Chloe Lilac has been rewriting the 90s soundtrack for a new generation. From defying the status quo to reminiscing on euphoric summers, Lilac’s music blends the nostalgic sound of that decade with relatable lyrics that speak to the gen x experience. Her latest single, “10 Things” is steeped in 90s grunge.
Beginning with an alt-rock guitar riff, the single hits with the realization that a friendship is toxic. “I wrote “10 Things” about a bad friend I had throughout my life, and finally realizing it wasn’t healthy for me to keep them around anymore. It can be so frustrating when a close friend prioritizes a relationship above your friendship. Best friend breakups are one of the most painful things you can go through, especially when you feel let down by someone you trust so much,” Chloe explained.
As the first track from her upcoming mixtape, due out fall 2021, the single is celebrated by a moody visual. The video opens on Lilac at a teacher’s desk ruminating on the unreciprocated friendship. As the lyrics dive deeper, Lilac sings through a tv and fisheye lens, while destroying mannequins.
When she’s not working on music, the Brooklyn-based artist has become an activist and voice for LGBTQ rights through Pride.com and racial justice.
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Amelia Cordischi, Founder and Editor-in-Chief of Juice Box Press, is an accomplished digital marketing professional with over a decade of experience in media and communications. Her work has been featured in notable publications, including The Boston Globe. A communications graduate of Simmons University in Boston, Amelia served as manager of Simmons College Radio (“The Shark”), where she also launched and co-hosted her radio show, The Find.
In addition to her editorial work, Amelia is an established freelance photographer, with bylines in Blended Magazine and CelebMix, capturing artists and cultural moments across the music and media landscape. Her career began at WCVB-TV’s Chronicle, the ABC affiliate in Boston, where she gained firsthand experience in broadcast journalism and storytelling.
When she’s not taking photos from the photo pit, interviewing emerging artists, or crafting the next Juice Box Press feature, Amelia can be found thrifting and exploring the world of sustainable fashion.