Featured Photo Credit: Alexis Belhumeur
When the world went into lockdown in March 2020, international electro-pop artist Betta Lemme began writing. Inspired by her emotions and frustrations during the pandemic, she crafted bops like “I’M BORED” and “Cry.” Her latest interpretation of the sentiment is a witty love song, “Ce Soir.”
Through the boredom and sadness, Lemme found lots of time to reflect on what brought meaning to her life. “I’ve been spending this never-ending lockdown in Montreal with some serious curfews for the past year and a half. At one point when shops opened up, I wanted to give myself a little gift for surviving both this lockdown and myself simultaneously. So I bought these glittery Gucci socks that made wearing tracksuits in the house all week a little less mundane. As it turns out, materialism wasn’t doing the trick. On a night where crying seemed like my newfound and mastered hobby, and overthinking became my full time job, I pretended this little Gucci box was my friend and asked her if she could ‘flip this frown.’ In that moment, material goods became insignificant, a thing I’ve known all along,”Lemme reflected, “This song is about letting those daydreams free and realizing that the only thing that will bring meaning to these things is enjoying them with the one you love. I wanted to have fun with loneliness and remind myself that some of the lowest points always bring us the perspective that we need.”
The result is an electronic track co-produced with STOLAR (Aloe Blacc, Trevor Daniel, Selena Gomez) that laments the loss of human connection. Between a pulsing beat and poetic lyrics, “Ce Soir” will have you crying on your first dance floor out of lockdown.
Fans of “Ce Soir” and Lemme can look forward to a larger project later this year.
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Amelia Cordischi, Founder and Editor-in-Chief of Juice Box Press, is an accomplished digital marketing professional with over a decade of experience in media and communications. Her work has been featured in notable publications, including The Boston Globe. A communications graduate of Simmons University in Boston, Amelia served as manager of Simmons College Radio (“The Shark”), where she also launched and co-hosted her radio show, The Find.
In addition to her editorial work, Amelia is an established freelance photographer, with bylines in Blended Magazine and CelebMix, capturing artists and cultural moments across the music and media landscape. Her career began at WCVB-TV’s Chronicle, the ABC affiliate in Boston, where she gained firsthand experience in broadcast journalism and storytelling.
When she’s not taking photos from the photo pit, interviewing emerging artists, or crafting the next Juice Box Press feature, Amelia can be found thrifting and exploring the world of sustainable fashion.