We’re losing our minds over…Sigrid and Griff’s new single “Head on Fire.”
The duo first began their friendship over a pizza at Fashion week. “Griff and I met sharing a pizza at the Rueben Selby show at Fashion Week in London, haha. We went to the studio a while later and just had a day of talking about life,” Sigrid reminisced.
Those chats ended up turning into the HAIM-esque, empowering track “about that feeling when you meet someone who just flips everything upside down and you can’t focus on anything else but that person,” Sigrid says.
The track’s lyrics, harmonies, and crashing hook are infectious and are sure to be stuck in your head.
The song’s video, directed by CC Wade, brings the two together again to celebrate that inescapable feeling in an empty theater.
“Head on Fire” teases what fans will hear on Sigird’s sophomore album coming later this year, and on Griff’s tour that kicks off in New York on January 24. Tickets here!
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Amelia Cordischi, Founder and Editor-in-Chief of Juice Box Press, is an accomplished digital marketing professional with over a decade of experience in media and communications. Her work has been featured in notable publications, including The Boston Globe. A communications graduate of Simmons University in Boston, Amelia served as manager of Simmons College Radio (“The Shark”), where she also launched and co-hosted her radio show, The Find.
In addition to her editorial work, Amelia is an established freelance photographer, with bylines in Blended Magazine and CelebMix, capturing artists and cultural moments across the music and media landscape. Her career began at WCVB-TV’s Chronicle, the ABC affiliate in Boston, where she gained firsthand experience in broadcast journalism and storytelling.
When she’s not taking photos from the photo pit, interviewing emerging artists, or crafting the next Juice Box Press feature, Amelia can be found thrifting and exploring the world of sustainable fashion.