Featured Photo Credit: Eddie Mandell and Aamir Khuller
After a year long hiatus, Kid Hasting has returned with his second single, “Backwards” off his forthcoming sophomore EP.
The kaleidoscopic single self-produced, written and performed by the indie pop artist explores the unpredictability and vulnerability of love. The relatable lyrics glide along a blithe, interpolated melody from Ray Noble’s jazz standard “Cherokee.”
“Backwards’ is about figuring someone out. They can drop hints here and there at their motives, but can you ever really be sure you know someone? This song details the uncertainty I had with someone I was in love with and features an ultimately carefree and awe-struck hook,” Kid Hastings explained.
Playing on the song’s title, Kid Hastings enlisted the help of his childhood friends to create a no budget video for the track filmed entirely in reverse. When played forwards at 2 times the speed, the visual is whimsical and vibrant.
Watch here:
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Amelia Cordischi, Founder and Editor-in-Chief of Juice Box Press, is an accomplished digital marketing professional with over a decade of experience in media and communications. Her work has been featured in notable publications, including The Boston Globe. A communications graduate of Simmons University in Boston, Amelia served as manager of Simmons College Radio (“The Shark”), where she also launched and co-hosted her radio show, The Find.
In addition to her editorial work, Amelia is an established freelance photographer, with bylines in Blended Magazine and CelebMix, capturing artists and cultural moments across the music and media landscape. Her career began at WCVB-TV’s Chronicle, the ABC affiliate in Boston, where she gained firsthand experience in broadcast journalism and storytelling.
When she’s not taking photos from the photo pit, interviewing emerging artists, or crafting the next Juice Box Press feature, Amelia can be found thrifting and exploring the world of sustainable fashion.