If you logged onto instagram this week you may have noticed the top of your screen lit up with an unusual amount of Instagram Lives.Ā
This is not a glitch!
This abundance of broadcasts is many artists responseĀ to the growing number of cancelled or postponed concerts due to Covid-19 concerns.
Thinking outside the box while in self quarantine, artists like John Legend and Kim Petras have opened their homes for epic virtual concerts.
Each artist has their own creative approach for their stream.Ā
For example, Kim Petras took requests from her kitchen, belting out both her own music and covers accompanied by producer, Aaron Joseph on guitar. While Jojo invited fans to a songwriting session.Ā
Inspired by variety shows like The Judy Garland show of the 1960s, newly married singer composer couple, Katherine Foster [McPhee] and David Foster have created a nightly show complete with a theme song and guests.Ā
Other artists used Instagram Live as a platform to answer fan questions about new music and album releases.
After serenading fans from a baby grand piano, John Legend teased a new single, āActions,ā out now, andĀ a new album later this year.Ā
British singer/songwriter Maisie Peterās also teased new music coming out next week.Ā
In addition to raising people’s spirits, some of the live feeds have also raised awareness around Covid-19 and its effects.Ā
Chris Martin of Coldplay launched an ongoing Global Citizen series #TogetherAtHome in order to combat loneliness. Other artists have taken part in this initiative including Charlie Puth, Camila Cabello and Shawn Mendes, Hozier and many more. All concerts can be accessed here.
In the same vein, Lauv hosted a YouTube Live to raise money for his Blue Boy Foundation which promotes awareness and support for people struggling with mental health during this time.
More creative concerts are expected.
Amelia Cordischi, Founder and Editor-in-Chief of Juice Box Press, is an accomplished digital marketing professional with over a decade of experience in media and communications. Her work has been featured in notable publications, including The Boston Globe. A communications graduate of Simmons University in Boston, Amelia served as manager of Simmons College Radio (āThe Sharkā), where she also launched and co-hosted her radio show, The Find.
In addition to her editorial work, Amelia is an established freelance photographer, with bylines in Blended Magazine and CelebMix, capturing artists and cultural moments across the music and media landscape. Her career began at WCVB-TVās Chronicle, the ABC affiliate in Boston, where she gained firsthand experience in broadcast journalism and storytelling.
When sheās not taking photos from the photo pit, interviewing emerging artists, or crafting the next Juice Box Press feature, Amelia can be found thrifting and exploring the world of sustainable fashion.